Matteo Tritto

Cloov is a fashion re-commerce SaaS that helps fashion brands launch and manage circular business models — resale, rental, and repair — fully integrated into their existing operations. As Chief Technology Officer, I lead the full technical vision: architecture, infrastructure, product development, and day-to-day engineering execution.

Within Cloov, we identified a broader opportunity in multi-channel e-commerce and founded uplyst.io — an AI-powered platform that centralizes catalog management and automates product publishing across major marketplaces and storefronts.

With Uplyst, sellers import their inventory once, and AI handles listing optimization, pricing suggestions, and real-time sync across channels like eBay, TikTok Shop, Facebook Marketplace, Shopify, WooCommerce and more — preventing overselling and keeping everything in sync automatically.

I designed and built the full technical stack for both products, from the ground up, while defining the engineering culture and processes for a lean, fast-moving team.

Back to writing code every day. No regrets.

In January 2019, I began my experience at WeRoad, a rapidly growing startup in Milan. WeRoad is an innovative travel startup that had recently launched its product and was in need of expanding its development team, which at the time consisted of only 3 people.

My role was to modernize the first MVP launched in 2018 using NuxtJs to consolidate the existing codebase and after one year I became the Team Lead project.

Over the years I have helped hire most of the dev team by handling interviews and evaluating the test cases with the various candidates until the team has grown to ~60 people today.

In the meantime, the project has grown a lot by expanding to 5 other countries such as Spain, England, France, Germany, and now the United States.

My current role is Engineering manager of 10 people managing the website. Managing the team my role is to plan the sprint together with the product manager, follow the team in the analysis and development of the activities proposed by the business.

After missing the startup environment I had experienced at DriveK, I actively sought out another company that would allow me to utilize my skills and continue to grow as a developer.

I joined Cortilia, which needed to modernize their frontend of e-commerce from Symfony to a more current technology.

After careful analysis, I decided to build the new site using React (nextjs wasn't stable yet) and creating a custom framework that also handled Server-Side Rendering (SSR), as the e-commerce required a strong focus on SEO — greatly improving performance and internalizing the project previously outsourced to an outside agency.

As part of a team, my role was to manage, maintain and evolve the frontend of UBIS Internal portal (UniCredit Business Integrated Solutions).

This experience allowed me to focus more on the frontend development, which was the area that I was most passionate about.

I began working with Knockout JS and AngularJS and gained valuable experience in developing user-friendly and efficient frontend solutions.

In September 2013, shortly after graduation, I joined DriveK, a young and promising automotive startup, as a full-stack developer.

During my two-year tenure there, I worked on the DealerK product, maintaining both the Grails-based backend APIs and the frontend in JavaScript.

I also had the responsibility of maintaining the business platform of Arval Italia.

In 2013, during my Erasmus study in Helsinki, I had the opportunity to participate in the development and maintenance of new modules for a web, iOS and Android application called CASS-Q, as part of my thesis.

This application was developed as part of a European research project at Metropolia University of Helsinki, based on Amazon SQS.

From 2006 to 2013, I worked as a freelance developer, honing my skills and gaining valuable experience by taking on various projects.

My primary focus was on HTML and Java technologies, and I was involved in all aspects of the project development process — analyzing client requirements, designing and developing custom solutions, and providing ongoing support.